GIANT ROBOT Needs Some Cash Money!

This really surprised me. It's pretty obvious that print newspapers and magazines are on a steady decline to obsolescence, and yet I LOVE them so much...and Giant Robot is one of the best and most diverse mags in print. These guys (Eric & Martin) own retail stores, and even a vegan restaurant, so I assumed the magazine was on very solid ground. But apparently not.
Having briefly published a magazine myself I know how excruciatingly hard it is to get advertising; how distribution and rising shipping costs can be utterly dispiriting; and how everything in print is losing ground to the immediacy (and illiteracy) of the web. So anyway, watch the video and throw a few bucks to GR, if only to keep them around for your (and my) own edification.