And now it's time for the most intellectual Twinkies comic ad ever. Featuring the existential satire of "KWIRKEGARD, a philosophically sinister villain, aims his existential depression ray at New York City's water supply."
"OK, you maudlin monster; your depressing days of disaster are over."
"Never...Shellhead: your hide may be thick but your head is soft."
"Oh gosh! I feel too sad to even fight! But I must try."

Who at Marvel decided to create a Twinkies ad based on Kierkegaard? I definitely would have never gotten this as a kid (what kid would?), but like The Simpson's making Nixon jokes, it still worked on both adult and kid levels.

"People demand freedom of speech as a compensation for the freedom of thought which they seldom use."
-- Soren Kierkegaard